Contact
REQUEST A CONSULTATION

Wefliproofing.com

With over 65 years of combined industry experience, We Flip Roofing is a trusted name in both residential and commercial roofing. Their team has built a reputation for delivering reliable roof replacements, maintenance, and specialized “shingle roofing” services. While their craftsmanship was well established in the field, their online presence did not reflect their expertise. They needed a sleek, modern website that showcased their decades of experience and made it easy for customers to explore services and request quotes.

Facebook
Visit Site

We Flip Roofing Elevates Digital Presence with a Custom 5-Page Website

GOT A PROJECT?

The challenge

Before partnering with Rynox Digital, We Flip Roofing’s online presence faced multiple challenges:

  • Outdated Digital Presentation: Their previous site failed to represent the professionalism and modern approach of the company.
  • Lack of SEO Visibility: Without proper optimization, their services rarely appeared in relevant roofing searches.
  • Poor User Experience: The website navigation was confusing, load speeds were inconsistent, and forms were not optimized for mobile users.
  • Limited Lead Capture: No strong calls-to-action or inquiry features meant visitors often left without converting.
  • Generic Service Messaging: Their dual focus on commercial and residential roofing wasn’t clearly communicated, causing missed opportunities.
We Flip Roofing, rynox digital, case study

"We are excited and hopeful! I showed the site to some of my colleagues and friends, who were all very impressed. We are coming out of this as a butterfly!"

How We helped

Rynox Digital designed and developed a custom 5-page WordPress website that reflected We Flip Roofing’s professionalism and positioned them as industry leaders. Our solution included:

We Flip Roofing, rynox digital, case study
  • Modern Web Design: Clean layouts, high-quality graphics, and a modern style that aligned with the brand’s reputation.
  • SEO Optimization: Keyword targeting, metadata, and on-page SEO improvements to increase rankings and visibility.
  • User Experience Enhancements: Simplified navigation, responsive design, and mobile optimization for seamless browsing.
  • Lead Generation Features: Clear CTAs, inquiry forms, and click-to-call buttons to convert visitors into leads.
  • Multimedia Integration: Vimeo video embedding for showcasing projects and customer testimonials.
  • Residential & Commercial Focus: Structured content highlighting both market segments for improved clarity.

Actions taken

  • Custom 5-Page Build: Designed with Elementor and styled using the Hello Elementor theme for scalability.
  • SEO Foundation: Optimized with keyword research, schema markup, meta titles, and descriptions to target roofing-related searches.
  • Performance Enhancements: Used SiteGround hosting, Nginx server, and Priority Hints to improve site speed and stability.
  • Analytics & Tracking: Implemented Google Analytics and Google Tag Manager for performance monitoring and campaign tracking.
  • Lead Capture & Chat: Integrated Gravity-style forms and Premio Chaty live chat for immediate customer interactions.
  • Multimedia Features: Embedded Vimeo videos and modern graphics to visually showcase roofing projects.
  • Mobile-First UX: Responsive layouts and simplified navigation ensured usability across all devices.
We Flip Roofing, rynox digital, case study

Technologies Used

  • CMS: WordPress
  • Page Builder: Elementor 
  • Theme: Hello Elementor
  • Programming & Database: PHP, MySQL
  • Hosting & PaaS: SiteGround
  • Server & Proxy: Nginx
  • Performance: Priority Hints
  • SEO & Marketing: Google Tag Manager, DoubleClick Floodlight
  • Analytics: Google Analytics
  • Communication Tools: Premio Chaty live chat
  • Multimedia & Fonts: Vimeo integration, Twitter Emoji (Twemoji)
  • JavaScript Libraries: jQuery, Swiper, core-js, jQuery UI, jQuery Migrate
  • Miscellaneous: RSS

Results

  • Improved Search Rankings: SEO optimizations helped the site appear higher for roofing-related searches in local markets.
  • 27% Increase in Traffic: More visitors engaged with services thanks to structured content and SEO targeting.
  • Better Lead Generation: Inquiry forms and live chat boosted conversions, creating more direct connections with potential clients.
  • Enhanced User Experience: Modern layouts, responsive design, and faster load times delivered a seamless browsing experience.
  • Stronger Brand Presentation: Updated visuals and embedded videos reflected the company’s authority and professionalism in the roofing industry.

Budget

The custom 5-page project, including SEO optimization, UX enhancements, and live chat integration, was completed within a $ to $ budget range, providing a high-value solution for long-term digital growth.

GOT A PROJECT?

Conclusion

Rynox Digital’s custom 5-page website transformed We Flip Roofing’s online presence. By combining modern web design, SEO optimization, responsive layouts, and multimedia features, the new site not only improved search visibility but also created a smoother user journey that converts visitors into leads. With a 27% increase in traffic and significantly better engagement, We Flip Roofing is now positioned for long-term success in both the residential and commercial roofing markets.

We Flip Roofing, rynox digital, case study

Client

Testimonials

Roofing, web design agency, Rynox Digital

Ensure Electrical

Partnering with Rynox Digital has been one of the best decisions for our business. Their custom and responsive design has completely transformed our online presence and significantly increased our lead generation by a great number since our launch.

5 stars