Staticsteel.com

Static Steel specializes in fabrication and installation of solar and shade canopies, with over 10 years delivering precision craftsmanship through expert estimating, project management, engineering, custom consultations, precise fabrication, and on-time installations using quality materials. Despite their proven offline reputation and client satisfaction in redefining outdoor spaces, their old website was outdated, cluttered, and failed to represent their professionalism. With competition rising, they needed a modern digital presence to showcase canopy expertise, build online trust, and convert visitors into long-term clients.

Static Steel: 7-Page Custom Website Driving 46% More Traffic & Local Leads

The Challenge

Before partnering with Rynox Digital, Static Steel faced several obstacles:

Outdated Website Design: The old website failed to represent Static Steel’s professionalism, making the brand appear less credible.
Poor Navigation: Visitors struggled to find information easily, which caused frustration and drop-offs.
Low Search Visibility: Weak SEO prevented the site from ranking in local searches, limiting potential client reach.
Unclear Conversion Pathways: The website lacked strong CTAs, so visitors didn’t know how to engage or take the next step.
Slow Website Performance: Long load times led to a high bounce rate and poor overall experience.
Limited Security: Without modern security measures, the site did not build enough trust with online visitors.

"We are excited and hopeful! I showed the site to some of my colleagues and friends, who were all very impressed. We are coming out of this as a butterfly!"

How We helped

Rynox Digital designed and developed a 7-page custom website that addressed Static Steel’s challenges and positioned them for long-term success.

Custom Web Design: We built a sleek, modern, and professional design that elevated Static Steel’s credibility and aligned with their brand identity.
Enhanced User Experience: A responsive layout with simplified navigation allowed users to easily browse across all devices.
Local SEO Optimization: Yoast SEO was integrated to target local keywords, boost indexing, and increase search rankings.
Content Improvements: Service pages were rewritten with persuasive copy and clear calls-to-action for better conversions.
Performance Enhancements: CDN integration and priority hints significantly reduced load times and improved stability.
Security Upgrades: HTTPS and HSTS protocols were implemented to ensure secure browsing and build trust.
Scalable WordPress Structure: The backend was developed to allow easy updates and accommodate future growth.

Actions taken

To execute this strategy effectively, our team took the following steps:

7-Page Website Development: Designed and launched a custom WordPress site built to highlight Static Steel’s services.
Mobile-First Approach: Ensured seamless user experience on mobile devices for better accessibility.
On-Page SEO Setup: Implemented Yoast SEO for keyword targeting and local optimization.
Performance Optimization: Integrated Cloudflare CDN and applied priority hints to enhance speed and reliability.
Modern Visuals & Scripts: Installed Font Awesome, Twemoji, and Swiper sliders for a polished, modern appearance.
Security Integration: Added HTTPS and HSTS protocols to safeguard user data and strengthen site security.
Interactive Features: Utilized jQuery libraries for smooth animations and dynamic content loading.
Conversion Pathways: Designed clear CTAs across pages to guide visitors toward inquiries and service requests.

Technologies Used

CMS: WordPress
Page Builder: Elementor
SEO: Yoast SEO
Databases: MySQL
Programming Language: PHP
JavaScript Libraries: jQuery, jQuery UI, Swiper, core-js, jQuery Migrate
CDN: Cloudflare

Security: HSTS
Performance: Priority Hints
Fonts & Scripts: Font Awesome, Twitter Emoji (Twemoji)
Miscellaneous: RSS, Open Graph, HTTP/3

Results

The project delivered measurable results that helped Static Steel strengthen its digital presence:

46% Increase in Website Traffic: More qualified visitors actively engaging with content.
Higher Local Leads: Improved visibility in local searches led to more inquiries from the target region.
Better Conversion Rates: Strategic CTAs and a cleaner structure guided users to take action.
Boosted Brand Credibility: The professional design made the brand more trustworthy online.

Improved User Experience: Faster load times and intuitive navigation kept visitors engaged.
Future-Proof Design: A scalable website ready for future growth and content expansion.

Budget

The project was successfully delivered within a budget ranging from $1000 to $1200, ensuring strong ROI and long-term value.

Conclusion

By building a modern 7-page custom website, Rynox Digital transformed Static Steel’s digital presence. The new platform not only boosted website traffic by 46% but also generated more local leads, improved conversions, and strengthened the company’s brand credibility. With improved performance, security, and scalability, Static Steel is now positioned for sustained growth in the competitive digital landscape.

Client

Testimonials

Ensure Electrical

Partnering with Rynox Digital has been one of the best decisions for our business. Their custom and responsive design has completely transformed our online presence and significantly increased our lead generation by a great number since our launch.