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Spotonroof.com

Spot On Roof is a trusted roofing contractor providing both residential and commercial services. With a strong reputation for quality and reliability, the company wanted to elevate its digital presence to match its offline credibility. Their old site was limited in design, lacked structured service information, and didn’t highlight the wide scope of roofing solutions they offered. Spot On Roof needed a website that not only looked modern but also helped convert visitors into leads, improved search visibility, and gave users an easy way to explore services across multiple locations.

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Spot On Roof Gains 27% More Traffic with a Custom 25-Page Website

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The challenge

Spot On Roof faced several challenges that limited digital growth:

  • Unclear Service Pages: The old website combined services into generic sections, making it difficult for clients to find the right information.
  • Limited Local Reach: Without dedicated location pages, their site struggled to rank for region-specific searches.
  • Outdated Design: The look and feel of the site didn’t reflect the modern professionalism of the company.
  • Low SEO Performance: Weak optimization led to poor rankings on competitive roofing keywords.
  • User Experience Issues: Navigation was clunky, CTAs weren’t clear, and the site was not fully optimized for mobile use.
  • Lack of Lead Capture Features: No clear system was in place to turn traffic into qualified leads.
Spot On Roof, case study, rynox digital

"We are excited and hopeful! I showed the site to some of my colleagues and friends, who were all very impressed. We are coming out of this as a butterfly!"

How We helped

Rynox Digital designed and developed a custom 25-page WordPress website built for clarity, search visibility, and conversions. Our solution included:

Spot On Roof, case study, rynox digital
  • Detailed Service Pages: Every roofing service, residential and commercial, received its own dedicated page to improve relevance and SEO targeting.
  • Location-Specific Pages: Separate pages were created for each service area to capture local search traffic.
  • Modern Web Design: A responsive, professional design that worked seamlessly across desktop, tablet, and mobile devices.
  • Lead Generation Features: We integrated inquiry forms, CTAs, and a clear contact system to increase conversions.
  • Additional Functional Pages: Careers, financing, FAQs, blog, and contact pages gave the website more depth and utility for users.
  • SEO Optimization: RankMath SEO was used to implement keyword strategies, metadata, and schema to boost search engine performance.
  • User Experience Enhancements: Simplified navigation, structured layouts, and engaging visuals made the website easy to browse.

Actions taken

  • Custom 25-Page Build: Developed with Elementor 3.30.2 and styled with Hello Elementor Theme for flexibility and scalability.
  • SEO Implementation: Applied RankMath SEO for metadata, schema, and keyword targeting on all service and location pages.
  • Performance Optimization: Used Cloudflare CDN, Priority Hints, and caching for faster load times.
  • Analytics & Tracking: Set up Google Analytics GA4, Microsoft Clarity, Google Tag Manager, and Site Kit to monitor traffic and conversions.
  • Lead Capture Tools: Integrated Gravity Forms 2.9.15 for inquiries and applications, improving contact efficiency.
  • User Experience Design: Enhanced navigation with the ZURB Foundation UI framework, clear CTAs, and responsive layouts.
  • Content Expansion: Added blog, FAQs, and financing sections to engage visitors and support SEO.
Spot On Roof, case study, rynox digital

Technologies Used

  • CMS: WordPress 
  • Page Builder: Elementor 
  • Theme: Hello Elementor
  • Programming & Database: PHP, MySQL
  • Performance & CDN: Cloudflare, Priority Hints
  • SEO & Content: RankMath SEO, Open Graph, RSS
  • Analytics & Tracking: Google Analytics, Site Kit, Microsoft Clarity, Google Tag Manager
  • Form Builder: Gravity Forms
  • UI Frameworks: ZURB Foundation
  • JavaScript Libraries: jQuery, Swiper, core-js, jQuery UI

Results

  • 27% Increase in Traffic: Optimized service and location pages boosted organic search visibility.
  • Improved Lead Generation: Conversion-focused design and forms helped turn visitors into qualified leads.
  • Enhanced User Experience: Responsive layouts, clear CTAs, and structured navigation reduced bounce rates and increased engagement.
  • Stronger Local Reach: Location-specific pages improved rankings in multiple target areas.
  • Modern Brand Image: A fresh design aligned with Spot On Roof’s professional reputation.

Budget

The project was completed within a $ to $ budget range, providing Spot On Roof with a scalable, SEO-driven website designed to convert traffic into customers.

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Conclusion

Rynox Digital’s custom 25-page website provided Spot On Roof with a modern, SEO-optimized platform designed to attract and convert customers. With a 27% increase in traffic, enhanced user experience, and stronger local visibility, Spot On Roof is now positioned as a digital leader in both residential and commercial roofing markets.

Spot On Roof, case study, rynox digital

Client

Testimonials

Roofing, web design agency, Rynox Digital

Spot On Roof

Partnering with Rynox Digital has been one of the best decisions for our business. Their custom and responsive design has completely transformed our online presence and significantly increased our lead generation by a great number since our launch.

5 stars