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Hrmbuildermi.com

HRM Builders, a construction and remodeling company with over 8 years of industry experience, had built a strong reputation offline but struggled to connect with their ideal audience online. Despite offering quality services, they lacked a digital presence that could effectively showcase their expertise, target the right locations, and attract new leads. To bridge this gap, they partnered with Rynox Digital to create a tailored online solution.

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HRM Builders’ Digital Transformation: 48% More Traffic & 3x More Leads

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The challenge

HRM Builders faced several obstacles in their digital growth:

  • Limited Online Visibility: Their brand was not reaching targeted locations or service-specific audiences.
  • Low Lead Generation: With only 5 inquiries per month, they weren’t attracting enough new clients.
  • Unclear Brand Messaging: Their existing digital presence didn’t fully represent their vision or brand identity.
  • User Experience Issues: The lack of a modern, responsive website made it difficult to engage potential clients.
HRM Builders, case study, rynox digital

"We are excited and hopeful! I showed the site to some of my colleagues and friends, who were all very impressed. We are coming out of this as a butterfly!"

How We helped

Rynox Digital delivered a comprehensive digital transformation that combined custom web design, branding, and SEO into one powerful solution.

HRM Builders, case study, rynox digital
  • Custom Web Design: We created a 21-page modern, responsive website with dedicated service and location pages. Each page was strategically designed to target specific audiences while showcasing HRM Builders’ wide range of expertise.
  • SEO Optimization: Implemented a complete SEO strategy with optimized metadata, structured content, and Yoast SEO to improve search rankings and connect the brand with its target service areas.
  • Enhanced User Experience: Focused on clear navigation, mobile responsiveness, and optimized page speed to ensure visitors could easily find the services they needed.
  • Brand Storytelling: Designed the website to reflect HRM Builders’ vision and 8+ years of experience, helping potential clients quickly understand their credibility and professionalism.
  • Conversion-Focused Design: Added clear calls-to-action, contact forms, and location-specific funnels to capture inquiries and drive lead generation.

Actions taken

To turn strategy into results, Rynox Digital implemented a series of focused steps across design, SEO, and performance:

  • Service & Location Pages: Developed detailed, keyword-optimized service and location-specific pages to capture local search traffic.
  • SEO Integration: Applied Yoast SEO for optimized metadata, internal linking, and keyword strategy.
  • Responsive Design: Built with Elementor for seamless performance across desktop, tablet, and mobile devices.
  • Security & Performance: Integrated Cloudflare CDN, reCAPTCHA, and HSTS for faster loading times and stronger protection.
  • Content Strategy: Highlighted HRM Builders’ industry expertise and portfolio to build trust with potential clients.
  • User-Centered Layout: Designed pages with intuitive navigation and call-to-actions for higher engagement.
HRM Builders, case study, rynox digital

Technologies Used

  • CMS & Blogs: WordPress
  • Security: reCAPTCHA, HSTS
  • CDN: Cloudflare
  • Web Server & Performance: HTTP/3, Priority Hints
  • Programming Languages: PHP
  • Database: MySQL
  • Page Builder: Elementor
  • SEO: Yoast SEO
  • JavaScript Libraries: jQuery, jQuery Migrate, jQuery UI, core-js, Swiper
  • WordPress Theme: Hello Elementor
  • WordPress Plugins: ElementsKit, Elementor, Yoast SEO

Results

  • 48% Traffic Boost: The new SEO strategy and optimized pages drove a major increase in website visitors.
  • Lead Generation Growth: Monthly inquiries jumped from 5 to 17, more than tripling potential business opportunities.
  • Improved Targeting: The location pages helped HRM Builders connect directly with clients in their service areas.
  • Stronger Brand Presence: A site that now reflects both the professionalism and vision of the company.
  • Improved User Experience: The fully responsive design ensured smooth navigation across all devices, making the site more accessible and user-friendly.

Budget

The 21-page custom website and SEO optimization were delivered within $ to $, making it a valuable investment for HRM Builders’ long-term growth.

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Conclusion

The partnership between HRM Builders and Rynox Digital demonstrates how a well-planned website and SEO strategy can dramatically improve visibility, targeting, and client acquisition. By blending modern design, service-focused pages, and robust optimization, HRM Builders grew their traffic by nearly 50% and tripled their monthly leads, positioning themselves for sustainable success in the competitive construction market.

HRM Builders, case study, rynox digital

Client

Testimonials

remodeling , wordpress web design agency, rynox digital

HRM Builders

Partnering with Rynox Digital has been one of the best decisions for our business. Their custom and responsive design has completely transformed our online presence and significantly increased our lead generation by a great number since our launch.

5 stars