Cablesac.com

C&AC is a professional HVAC company providing comprehensive heating, ventilation, and air conditioning services. Despite their experience and solid local reputation, the company had a limited digital presence. With potential clients increasingly searching for HVAC services online, C&AC needed a modern, user-friendly website that showcased their expertise, reinforced their brand, and captured leads from targeted locations.

C&AC Boosts Traffic and Brand Visibility with a Custom 11-Page Website

The challenge

C&AC faced several obstacles that restricted their online growth:

  • Limited Online Visibility: The company lacked a professional website optimized for search engines.
  • Traffic Limitations: Without SEO or location-specific pages, potential clients struggled to find their services online.
  • Brand Recognition Challenges: Their brand identity was not consistently communicated online.
  • Targeted Lead Generation: The absence of location pages limited their ability to reach specific service areas and local customers.
C&AC, case study, rynox digital

"We are excited and hopeful! I showed the site to some of my colleagues and friends, who were all very impressed. We are coming out of this as a butterfly!"

How We helped

Through a strategic combination of design, SEO, and user-focused features, Rynox Digital helped C&AC achieve tangible results:

C&AC, case study, rynox digital
  • Traffic Growth: Achieved a 25% increase in organic website traffic through optimized content and local SEO.
  • Enhanced Lead Generation: Improved calls-to-action and service pages generated more inquiries from potential clients.
  • Stronger Brand Identity: The custom design effectively conveyed the company’s professionalism and expertise.
  • Targeted Local Reach: The addition of location pages allowed the company to capture leads in specific service areas.
  • Improved User Experience: Intuitive navigation and responsive design made exploring services simple and engaging.

Actions taken

Rynox Digital implemented a comprehensive strategy to design a custom 11-page website that addressed the company’s challenges:

  • Custom Website Design: Developed a visually appealing layout using the company’s brand colors and identity.
  • Service & Location Pages: Created dedicated service pages and a specific location page to target key service areas.
  • SEO Implementation: Researched and implemented local keywords, optimized metadata, and structured content for higher search rankings.
  • Responsive Design: Ensured seamless user experience across desktops, tablets, and mobile devices.
  • Lead Capture Optimization: Added clear calls-to-action and inquiry forms to convert visitors into qualified leads.
  • Performance Enhancements: Optimized load speeds, navigation, and overall site reliability.
  • Portfolio & Testimonials: Highlighted past projects and client feedback to improve credibility and trust.
C&AC, case study, rynox digital

Technologies Used

  • CMS: WordPress
  • Page Builder: Elementor 
  • Web Server & Reverse Proxy: Nginx 
  • Programming Languages: PHP
  • Database: MySQL
  • JavaScript Libraries: jQuery, jQuery Migrate, jQuery UI, Swiper, core-js, Lightbox
  • Theme & Plugins: Hello Elementor, Elementor 
  • Performance: Priority Hints
  • Miscellaneous: RSS, Twitter Emoji (Twemoji)

Results

The new 11-page website successfully transformed C&AC’s digital presence:

  • Traffic Growth: Increased organic traffic by 25%, bringing more potential clients to the site.
  • Higher Lead Generation: More inquiries submitted via service and location pages boosted monthly leads.
  • Stronger Brand Visibility: Consistent branding and professional design improved recognition and trust.
  • Better User Experience: Responsive and well-structured pages ensured visitors could easily navigate services and request quotes.

Budget

The website design, SEO strategy, and performance enhancements were completed within a budget range of $ to $, offering a cost-effective solution with measurable returns.

Conclusion

The partnership between C&AC and Rynox Digital demonstrates how a custom-designed website with SEO and targeted location pages can boost visibility, traffic, and leads. The new 11-page site not only reflects the company’s brand and professionalism but also positions them as a trusted, accessible HVAC provider in their service areas.

C&AC, case study, rynox digital

Client

Testimonials