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Bedrockplumbing.com

Bedrock Plumbing has been serving residential and commercial clients for over 20 years, providing plumbing solutions for new builds, renovations, and emergency repairs. While their reputation in the field was established, their outdated digital presence limited growth opportunities. In today’s market, homeowners and contractors search for plumbing professionals online, making a strong, optimized web presence essential. Bedrock needed a site that not only reflected their industry expertise but also improved search visibility and delivered a seamless experience across all devices.

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Bedrock Plumbing Scales Leads Up To 7x with a Custom 6-Page Website From Rynox Digital

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The challenge

Before partnering with Rynox Digital, Bedrock Plumbing faced multiple obstacles:

  • Outdated Design: Their old website lacked modern layouts and mobile responsiveness.
  • Weak SEO: Without optimization, they ranked poorly for core plumbing keywords.
  • Poor User Experience: Navigation was confusing, CTAs were buried, and forms were hard to use.
  • Low Conversion Rates: Limited inquiry features resulted in very few online leads.
  • Performance Issues: Slow loading times and lack of caching discouraged potential clients.
Bedrock Plumbing, case study, rynox digital

"We are excited and hopeful! I showed the site to some of my colleagues and friends, who were all very impressed. We are coming out of this as a butterfly!"

How We Helped

Rynox Digital built a custom 6-page WordPress website designed around performance, usability, and discoverability. Our solution included:

Bedrock Plumbing, case study, rynox digital
  • Modern Web Design: Clean, professional visuals with responsive layouts that work across desktops, tablets, and mobile.
  • Dedicated Pages: A clear structure for services, locations, and projects that simplified navigation.
  • SEO Optimization: Keyword targeting, metadata structuring, and schema to improve rankings.
  • User Experience Enhancements: Intuitive menus, interactive service-area maps, and accessible forms.
  • Performance Improvements: Optimized load speed with caching, CDN delivery, and image compression.
  • Conversion Features: Streamlined inquiry forms, mobile-friendly click-to-call buttons, and persistent CTAs.

Actions taken

  • Custom Website Build: Designed a 6-page WordPress site with Elementor and GoDaddy CoBlocks, tailored to Bedrock’s brand.
  • SEO Setup: Implemented Yoast SEO, optimized metadata, and created an internal linking strategy to boost visibility.
  • UX Redesign: Simplified navigation, ensured layouts were responsive, and added clear service categories for easy browsing.
  • Lead Capture Tools: Integrated short forms, service-area maps, and call-to-action buttons optimized for mobile.
  • Performance Optimization: Used Cloudflare CDN, HTTP/3, caching, and Priority Hints to ensure faster loading.
  • Analytics Integration: Set up tracking for form submissions and conversions to measure ROI.
Bedrock Plumbing, case study, rynox digital

Technologies Used

  • CMS: WordPress 
  • Page Builder: Elementor, GoDaddy CoBlocks
  • Theme: Hello Elementor 
  • Programming & DB: PHP, MySQL
  • Security & Protocols: HSTS, HTTP/3
  • CDN & Performance: Cloudflare, Priority Hints
  • SEO: Yoast SEO, Open Graph, RSS
  • Maps: Google Maps
  • JS Libraries: jQuery, Swiper, core-js, jQuery UI, jQuery Migrate 
  • Plugins: ElementsKit, Elementor Header & Footer Builder
  • Ecommerce Ready: WooCommerce 

Results

  • 52% Traffic Increase: SEO optimization and improved performance significantly boosted organic traffic.
  • 7× Lead Growth: Conversion-focused CTAs and accessible inquiry forms delivered a dramatic increase in leads.
  • Improved User Experience: Mobile-first design and seamless navigation reduced bounce rates and increased engagement.
  • Brand Credibility: Modern visuals and consistent branding elevated Bedrock’s professional image online.
  • Faster Website Performance: Optimized load times ensured visitors stayed longer and converted more often.

Budget

The project was completed within a $ to $ budget range, delivering a cost-effective investment for long-term SEO and digital growth.

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Conclusion

Rynox Digital’s custom 6-page web design transformed Bedrock Plumbing’s digital presence. By combining modern design, advanced SEO, and optimized user experience, the website not only attracted more visitors but also converted them into paying clients. The result was a 52% increase in traffic, a 7× boost in leads, and a scalable platform ready to support Bedrock’s continued success in the plumbing industry.

Bedrock Plumbing, case study, rynox digital

Client

Testimonials

ensure electrical, case study, rynox digital

Ensure Electrical

Partnering with Rynox Digital has been one of the best decisions for our business. Their custom and responsive design has completely transformed our online presence and significantly increased our lead generation by a great number since our launch.

5 stars