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builtaustin.com

Built Austin is a trusted real estate business that has been serving the Austin community since 1999. With decades of experience helping clients find homes in the area, the company wanted a digital platform that would reflect its reputation and expertise. Their previous website lacked depth, offered little neighborhood-specific information, and wasn’t designed to generate leads effectively. Built Austin needed a modern, responsive website that highlighted the neighborhoods they specialize in, provided a smooth user experience, and turned visitors into local leads.

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Built Austin Elevates Real Estate Presence with a Custom 17-Page Website

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The challenge

Before working with Rynox Digital, Built Austin faced a number of issues that limited their online growth:

  • Generic Content: The old site didn’t include neighborhood-specific pages, making it harder to rank for local searches.
  • Poor User Engagement: Visitors struggled to navigate listings and information due to outdated design.
  • Limited Lead Capture: No structured CTAs or forms to convert visitors into inquiries.
  • Weak SEO Structure: Lack of optimization meant missed opportunities for competitive real estate keywords.
  • Unresponsive Design: The site didn’t perform well on mobile, limiting accessibility for potential buyers on the go.
Built Austin, rynox digital, case study

"We are excited and hopeful! I showed the site to some of my colleagues and friends, who were all very impressed. We are coming out of this as a butterfly!"

How We helped

Rynox Digital created a custom 17-page WordPress website that gave Built Austin a strong digital foundation to match their long-standing offline presence. Our solution included:

Built Austin, rynox digital, case study
  • Neighborhood-Specific Pages: Dedicated pages for each neighborhood they serve, boosting local SEO visibility and giving buyers detailed insights.
  • Custom Web Design: A professional and responsive design that aligned with Built Austin’s credibility and reputation.
  • Lead Generation Features: Clear inquiry forms, CTAs, and contact options to drive local leads.
  • SEO Optimization: Implemented Yoast SEO strategies to enhance search engine rankings.
  • User Experience Enhancements: Structured layouts, simplified navigation, and engaging visuals for a smoother browsing journey.
  • Analytics Integration: Set up MonsterInsights, Google Analytics GA4, and Amplitude to track performance and lead flow.
  • Content Expansion: Added blogs, FAQs, and additional resources to support SEO and provide value to clients.

Actions taken

  • Custom 17-Page Build: Designed with Elementor and styled with Bootstrap for modern layouts.
  • SEO Implementation: Applied Yoast SEO for metadata, keywords, and schema across all service and neighborhood pages.
  • Neighborhood Pages: Built out location-specific pages to attract buyers and strengthen local rankings.
  • Lead Capture Tools: Integrated ElementsKit forms and Creativ.eMail for stronger communication.
  • Analytics Setup: Configured Google Analytics GA4, Google Tag Manager, MonsterInsights, and Amplitude for complete tracking.
  • Performance Optimization: Priority Hints and Apache HTTP Server tuning for faster load speeds.
  • Interactive Features: Integrated Slider Revolution for galleries, Google Maps for property location display, and YouTube for video tours.
Built Austin, rynox digital, case study

Technologies Used

  • CMS: WordPress
  • Page Builder: Elementor 
  • Theme & UI Frameworks: Bootstrap
  • Programming & Database: PHP, MySQL
  • Web Server: Apache HTTP Server
  • Performance: Priority Hints
  • Analytics & Tracking: MonsterInsights, Google Analytics GA4, Amplitude, Google Tag Manager
  • SEO: Yoast SEO
  • UI & Libraries: jQuery, jQuery UI, jQuery Migrate, core-js, Swiper, Slick, Hammer.js, Modernizr
  • Interactive Features: Slider Revolution, Google Maps, YouTube
  • Email & Forms: Creativ.eMail, ElementsKit, Redux Framework
  • Fonts & Misc: Google Fonts API, Open Graph, Emotion

Results

Within the first few months of launch, Ensure Electrical experienced a dramatic shift in their online performance:

  • Higher Local Visibility: Neighborhood pages significantly improved rankings for location-based searches.
  • 56% Increase in Traffic: SEO optimization and new content expanded Built Austin’s reach.
  • More Qualified Leads: Clear CTAs and forms turned visitors into inquiries, driving more local business.
  • Responsive User Experience: Optimized layouts improved mobile accessibility and reduced bounce rates.
  • Professional Brand Image: The design showcased Built Austin’s credibility and years of expertise in real estate.

Budget

The project was completed within a budget range of $ to $, giving Built Austin a scalable, SEO-optimized website designed specifically for real estate growth.

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Conclusion

Rynox Digital’s custom 17-page website gave Built Austin a powerful, modern platform tailored for real estate. With neighborhood-focused pages, SEO-driven content, and optimized lead generation, the company saw increased traffic, stronger local visibility, and more qualified leads. By aligning their online presence with their trusted reputation since 1999, Built Austin now stands out as a leader in the competitive Austin real estate market.

Built Austin, rynox digital, case study

Client

Testimonials

Built Austin, rynox digital, case study

Built Austin 

Partnering with Rynox Digital has been one of the best decisions for our business. Their custom and responsive design has completely transformed our online presence and significantly increased our lead generation by a great number since our launch.

5 stars