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icgmgroup.com

ICGM (Innovative Construction General Management) is a construction company with over 7 years of experience. Despite their industry expertise, their business relied almost exclusively on referrals. Without a professional website or online presence, they struggled to generate consistent leads, averaging only 5–8 inquiries per month. This limited visibility restricted their ability to compete in an increasingly digital-driven marketplace.

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A substantial increase of 25% in traffic to ICGM Construction as an outcome of Rynox Digital’s Efforts

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The challenge

  • Limited Digital Presence: ICGM had no professional website, making it difficult for potential clients to find them online.
  • Low Lead Generation: The company averaged only 5–8 inquiries per month, relying mostly on word-of-mouth.
  • Competitive Disadvantage: Competitors with stronger websites and SEO strategies were capturing a larger market share.
  • Lack of Brand Authority: Without a polished online presence, ICGM appeared less credible to modern, digital-first clients.
ICGM Construction, case study, rynox digital

"We are excited and hopeful! I showed the site to some of my colleagues and friends, who were all very impressed. We are coming out of this as a butterfly!"

ICGM Construction, case study, rynox digital

How We helped

  • Custom WordPress Website: Designed and developed a 15-page responsive website showcasing services, projects, and company information.
  • Search Engine Optimization: Implemented keyword optimization, metadata structuring, and content alignment to boost Google rankings.
  • User Experience Design: Built intuitive navigation, modern layouts, and strong calls-to-action to drive conversions.
  • Content Strategy: Created service-specific pages and a portfolio to highlight ICGM’s credibility and expertise.
  • Performance & Security: Optimized site speed, ensured SSL security, and set up a scalable framework for growth.
  • Lead Capture Integration: Added inquiry forms and contact features to streamline client communication.

Actions taken

  • Website Development: Built a responsive 15-page WordPress site with Elementor, designed for clarity, professionalism, and mobile compatibility.
  • SEO Optimization: Implemented keyword targeting, optimized metadata, and structured on-page content to improve rankings and local search visibility.
  • User Experience Enhancement: Created intuitive navigation, modern layouts, and strategic CTAs to increase engagement and lead conversions.
  • Content Strategy: Developed service pages and portfolio showcases to highlight ICGM’s capabilities, expertise, and credibility.
  • Performance Optimization: Ensured fast load times, secure browsing with SSL, and seamless scalability for future growth.
  • Lead Capture Features: Integrated inquiry forms and clear contact options, improving accessibility for potential clients.
ICGM Construction, case study, rynox digital

Technologies Used

  • CMS: WordPress
  • Page Builder: Elementor
  • Hosting & PaaS: WordPress.com
  • SEO: Yoast SEO
  • Database: MySQL
  • Web Server: Nginx
  • Live Chat: Tawk.to
  • Security: reCAPTCHA, HTTPS (SSL)

Results

Within the first few months of launch, Ensure Electrical experienced a dramatic shift in their online performance:

  • 25% Increase in Website Traffic: Organic search traffic grew significantly, driving more visitors to the site.
  • 35% Boost in Sales: The new website and SEO efforts directly contributed to higher revenue.
  • Enhanced Brand Image: A modern, professional website positioned ICGM as a credible and trustworthy company.
  • Improved User Experience: Visitors could now easily explore services and connect with the company.

Budget

The website and SEO implementation were completed within a budget range of $900 to $1500, making it an affordable yet highly impactful investment for ICGM.

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Conclusion

The partnership between ICGM Construction and Rynox Digital shows how a strong website and SEO strategy can turn a referral-based business into a digitally competitive one. With modern design, smart optimization, and user-focused features, ICGM achieved measurable growth in traffic and revenue, proving the power of digital transformation for construction companies.

ICGM Construction, case study, rynox digital

Client

Testimonial

general contractor, web design agency, Rynox Digital

ICGM Construction

Partnering with Rynox Digital has been one of the best decisions for our business. Their custom and responsive design has completely transformed our online presence and significantly increased our lead generation by a great number since our launch.

5 stars