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Ensureelectrical.co.uk

Ensure Electrical is a professional electrical contractor that has been serving clients in the construction industry for over four years. Known for their reliable workmanship and wide range of electrical services, they had built a strong reputation with existing clients. However, despite their skill and experience, they struggled to attract new customers. Without any significant online presence, no website, no search visibility, and no central platform to showcase their work, they were missing out on valuable opportunities in an increasingly digital marketplace.

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Rynox Digital Enhancing Ensure Electrical's Digital Presence and Revenue by 45%

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The challenge

In today’s competitive environment, not having a website is like keeping your business doors locked. Ensure Electrical faced multiple challenges:

  • No Online Visibility: Potential customers searching for electricians in their area couldn’t find them.

  • Lost Opportunities: Competitors with professional websites and digital marketing strategies were winning projects that Ensure Electrical could have completed.

  • Low Brand Credibility: Without a professional online presence, prospects had little reason to trust or consider them over other companies.

  • Growth Limitations: Lack of lead generation tools meant slow business expansion despite having the capacity to take on more work.

They needed a professional, high-quality website that could not only present their services clearly but also work as a tool to bring in consistent, qualified leads.

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"We are excited and hopeful! I showed the site to some of my colleagues and friends, who were all very impressed. We are coming out of this as a butterfly!"

How We helped

Rynox Digital partnered with Ensure Electrical to build a strong, professional online identity designed to attract, engage, and convert visitors into customers. Our approach included:

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  •  Custom 7-Page WordPress Website: Designed to showcase services, credentials, and past work with a clean, professional, and easy-to-navigate layout.
  • Modern & Readable Typography: Used simple, contemporary fonts to improve user experience and maintain a professional feel.
  • SEO-Optimized Content: Integrated service-specific keywords to improve visibility in local search results and attract targeted traffic.
  • Mobile-Friendly Design: Ensured full responsiveness for users on smartphones and tablets, improving accessibility.
  • Clear Calls-to-Action (CTAs): Strategically placed CTAs throughout the site to encourage inquiries and quote requests.
  • On-Page SEO Setup: Meta titles, descriptions, and schema markup implemented to improve rankings and click-through rates.
  • Website Security & Speed Optimization: Deployed SSL, HSTS, and optimized loading times for better performance and safety.

Actions taken

  • Website Development: Built a mobile-responsive 7-page site with a professional layout, modern typography, and a structured service portfolio.

     

  • SEO Optimization: Researched and implemented local keywords, optimized metadata, and structured on-page content for search visibility.

     

  • Performance Optimization: Ensured fast load speeds, HTTP/3 compatibility, and efficient coding practices for a smoother user experience.

     

  • Brand Credibility: Designed pages that highlight certifications, past projects, and service guarantees to build trust.

     

  • Lead Generation Features: Added multiple inquiry points and clear CTAs to capture potential clients effectively.
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Technologies Used

  • CMS: WordPress
  • Blogs: WordPress
  • Security: HSTS
  • Miscellaneous: HTTP/3
  • Web Servers: Nginx
  • Programming Languages: PHP
  • Databases: MySQL
  • PaaS: WordPress.com
  • Reverse Proxies: Nginx

Results

Within the first few months of launch, Ensure Electrical experienced a dramatic shift in their online performance:

  • 32% Increase in Website Traffic: More potential customers were finding their services through improved search visibility.
  • 45% Overall Revenue Growth: A combination of higher traffic and better conversion rates led to a measurable boost in profits.
  • 25% Increase in ROI: The new website delivered consistent returns through steady lead generation.
  • 15% Higher Conversion Rate: The improved design and strategic CTAs encouraged more visitors to request quotes or book services.
  • Strengthened Industry Reputation: A professional, modern online presence positioned Ensure Electrical as a trustworthy and competitive choice for both residential and commercial projects.
  • Significantly improved user experience:Faster page load speeds, streamlined navigation, clear service categorization, and a mobile-friendly layout made it easier for visitors to find information and take action.

Budget

The project budget for Ensure Electrical’s 7-page website ranged from $ to $, covering full design, development, SEO implementation, and performance optimization.

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Conclusion

Rynox Digital transformed Ensure Electrical’s lack of online presence into a fully optimized, high-performing business asset. The new website improved search rankings and became a consistent source of leads and revenue growth. With a modern design, targeted SEO, and enhanced user experience, Ensure Electrical is now equipped to compete effectively in the digital age, attracting the customers they once struggled to reach and converting them into loyal clients.

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Client

Testimonials

ensure electrical, case study, rynox digital

Ensure Electrical

Partnering with Rynox Digital has been one of the best decisions for our business. Their custom and responsive design has completely transformed our online presence and significantly increased our lead generation by a great number since our launch.

5 stars